Congrats to our friends over at Genworth Financial!
Genworth Financial (NYSE: GNW) today announces it is collaborating with Mayo Clinic, one of the most trusted brands in healthcare, to offer Live+Well, a health education program that brings premier wellness-related content to consumers of long term care insurance. Live+Well (www.genworth.com/wellness) will provide an online resource dedicated to helping Baby Boomers improve their overall well-being. The collaboration between Mayo Clinic and Genworth will help long term care insurance consumers manage and monitor their health risks, using Mayo Clinic’s expertise as a guide. This marks the first time a leading long term care insurance provider has collaborated with a healthcare organization to encourage healthy living.
“Wellness education is the next frontier in promoting disease-free and disability-free living,” said Buck Stinson, President of U.S. Insurance Products for Genworth Financial. “Baby Boomers entering retirement increasingly seek to learn more about how the actions they take today can influence their future health,” he added. Today, the co-branded Live+Well program will provide consumers with online access to articles provided by Mayo Clinic’s wellness experts. The content aims to educate Boomers seeking credible information about healthy living options, and will include articles covering topics such as men’s and women’s health, common health concerns of caregivers, and tips for living healthier lifestyles.
Since 1974, Genworth has been educating families and financial professionals about the importance of planning for long term care. As part of Genworth’s commitment to the industry, its vision is to make healthy aging a possibility for consumers of long term care insurance. Live+Well demonstrates Genworth and Mayo Clinic’s shared commitment to raising awareness about how healthy lifestyle choices can be a bridge to better health in retirement. It also reflects a shared desire to empower consumers with the resources needed to make informed decisions about how they can improve their own well-being.
Through this new alliance, Genworth will be developing innovative concepts in the area of wellness to help Baby Boomers live longer, healthier lives. It will also help Genworth learn more about morbidity trends associated with an aging population.
Genworth and Mayo Clinic recognize that good health is important to achieving a satisfying, long life. In fact, a recent survey conducted by Age Wave/Harris Interactive found that on average, people want to live to the age of 92 – far beyond traditional life expectancies. The survey also found that maintaining good health is twice as important as any other factor when people reflect on how long they want to live.
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